Fractional CMO
How Does a Fractional CMO Work?
A fractional CMO provides high-level strategic leadership on a part-time basis. They collaborate with in-house teams or manage external partners to implement strategies, optimize campaigns, and report on performance metrics all aligned to your company’s goals.
Functional Role
What Does a Fractional CMO Do?
They lead your entire marketing function. That includes hiring, setting strategy, managing campaigns, optimizing spend, and ensuring ROI. From B2B lead gen to DTC ecommerce, a fractional CMO tailors your marketing playbook to your industry and goals.
Cost
How Much Does a Fractional CMO Cost?
Rates range between $3,000 and $15,000 per month, depending on hours, industry, and project scope. This makes a fractional CMO far more cost-efficient than a full-time executive hire.
Key Qualities
What Should Business Owners Look for in a Fractional CMO?
Look for a track record of success in your space, strong communication skills, and the ability to lead both strategy and execution. Whether you’re scaling a SaaS business or revitalizing a retail brand, the right fractional CMO will integrate seamlessly into your culture.
Key Benifits
What Kinds of Businesses Benefit from Hiring a Fractional CMO?
Startups, growing small-to-midsize businesses, and portfolio companies all benefit from the agility and executive oversight of a fractional chief marketing officer. Whether you’re entering new markets or tightening internal systems, fractional support scales with your needs.
Key Differentiator
What Does a Fractional CMO Do Different from a Marketing Agency?
A fractional CMO becomes part of your leadership team. Unlike agencies that follow your direction, a fractional CMO sets the direction and owns the outcome. They’re not task executors, they’re strategic leaders who drive growth from the inside out.
